Business

Sweet Serenity Blooms on the Eastside The Move to Downtown Bellevue

Sweet Serenity, a charming flower shop in Downtown Bellevue, enchants passersby with its enticing scents of fresh plants, flower arrangements, and scented candles. Founded by Jennifer Huffman in 2015, the shop's creation was deeply personal, honoring her daughter Serenity's health battles. Despite initial concerns about opening in a primarily office-dominated area, Huffman took a strategic risk, recognizing the potential growth from the incoming workforce from Amazon and the new light rail. Transitioning from an online candle retailer, Sweet Serenity has become a cherished community flower shop, including a successful flower cart venture during the pandemic. Now with two established locations, the shop offers a variety of services, including customizable wedding arrangements and event space rentals. Emphasizing community connection, Sweet Serenity encourages public nominations for free bouquet gifts to spread joy. Huffman’s vision is to be a light for others, reflecting her daughter’s vibrant spirit. With its commitment to beauty and joy, Sweet Serenity continues to thrive in the heart of Bellevue.

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