How Alicia Peru Built Resiliency During the Pandemic

Alicia Peru, a family-run boutique located in Bellevue, Washington, has demonstrated remarkable adaptability during the pandemic by shifting its focus towards home goods and enhancing its online engagement. Co-owner Patricia Markevitch shared insights about the company's dedication to eco-luxury fashion, using premium natural fibers like alpaca and cotton that reflect their Peruvian heritage. As consumer preferences changed, the business expanded its offerings to include items like throw pillows and cushions, responding to the trend of home-centric lifestyles. Markevitch expressed the importance of maintaining a tactile shopping experience, even as they embraced social media to connect with customers at a distance. She highlighted the agility of small businesses, stating that their capacity to pivot keeps their ideas fresh and relevant. The article is part of the "Heart of Bellevue" campaign, which showcases local businesses and their stories of resilience. The focus on community and innovation underscores the significant role that small businesses play in local economies. Overall, Alicia Peru's journey exemplifies the strength and adaptability of local enterprises in the face of adversity.