Celebrating 17 years of Snowflake Lane

Celebrating its 17th anniversary, Snowflake Lane is a beloved holiday tradition in Bellevue that runs from November 26 to December 24. This festive event features beautiful falling snow, dazzling lights, and a parade of holiday floats, creating a magical experience for attendees. Jennifer Levitt, vice president of marketing for Kemper Development Company, highlights the event's significance in uniting the community during difficult times, particularly during the pandemic. Last year saw altered festivities due to health concerns, but this year, Snowflake Lane returns with enhanced COVID-19 safety measures, including a reduced cast and the cancellation of sidewalk meet-and-greets with holiday characters. Historically, the event has only been canceled once due to a windstorm, proving its resilience even during economic downturns. Levitt expresses excitement for the return of performers, stating they are the heart and soul of the event, bringing joy to multi-generational families. The show occurs nightly at 7 p.m. until Christmas Eve, encouraging community participation while observing health guidelines. For more information, attendees can visit the Snowflake Lane website and explore other festive events in Downtown Bellevue.