Person Behind The Place Van Pham Choe

Van Pham Choe, the owner of Vanity Pham Salon, has successfully created a vibrant beauty destination in Downtown Bellevue, showcasing her expertise in the industry. Initially starting with hair and makeup for friends, she expanded her career in California before establishing her salon in Washington. The salon, now occupying 850 square feet, offers a range of services, including lash extensions, permanent makeup, and natural nail care, distinguishing itself with innovative offerings like eyebrow tattooing. Choe collaborated with an interior designer to craft a space that balances femininity and functionality, ensuring a welcoming environment for clients. Since the pandemic, she has adapted her business practices to prioritize safety while maintaining a comforting atmosphere. The allure of Bellevue's boutique-like charm and free parking made it the perfect location for her venture. Choe cherishes the strong community connections her salon fosters, enhancing client interactions and recommendations. Her story is a testament to resilience and creativity in the face of challenges, inspiring others in the beauty industry.