Person Behind The Place Rachael Nov

Rachael Nov, owner of La Ree Boutique, embarked on her fashion journey 16 years ago, driven by a passion for the industry and a desire to create a community-focused space in Old Bellevue. The pandemic posed significant challenges, leading to a three-month closure of her boutique, yet the community's support upon reopening was nothing short of incredible. Nov observed a shift in consumer behavior during the pandemic, with many customers gravitating towards comfortable activewear while still showing interest in jewelry. As restrictions lifted, she saw a renewed enthusiasm for stylish summer dresses, indicating a desire for self-expression through fashion. Nov values the strong connections she's built with her clientele and the collaborative spirit among local businesses, which she believes will contribute to Bellevue's growth. She highlights her favorite local restaurants, like Cantinetta and Bis on Main, showcasing the supportive network within the community. Nov's journey exemplifies the resilience of small businesses and their adaptability in the face of adversity. Her insights provide a glimpse into the evolving fashion landscape and the importance of community in navigating challenges.